We offer both specialist PPC and SEO support, and the right options will always depend on what you want to achieve, in what timescale, and the importance of the outcomes to your business's long-term planning.
In a nutshell, SEO is always advantageous and can form a vital aspect of developing a company that is known, trusted and perceived as a credible and respected sector leader in your segment of the real estate market (as well as drive leads).
However, PPC advertising is built for agility and has wider implications beyond just search. It provides a dynamic platform to target and engage audiences across multiple channels, from search engines to social media and programmatic display networks. This flexibility ensures your campaigns can quickly adapt to changes in the property market, such as shifting demand, seasonal trends, or emerging hotspots, while maintaining efficiency and focus.
We often combine these approaches to maximise reach and create a well-rounded campaign that delivers both immediate results and long-term value.