A CHARITY MARKETING AGENCY DRIVING AWARENESS AND SUPPORT FOR YOUR CHARITY.

Every charity may have different target audiences, objectives, and requirements, so the ideal channels will depend on your current strengths, weaknesses and goals. Whether you are looking to broaden awareness, increase donations, or improve visitors and traffic to your website, we will advise on which channels will work best for you. 

For example, if you have an established supporter base but want to find strategic ways to re-engage supporters, you might focus on content marketing, social media or email marketing to foster engagement from alternative audiences.

Likewise, an SEO campaign to grow your organic visibility and reach of your site is a fantastic way to boost your inbound traffic. Alternatively, paid social media can be a great way to raise as much awareness and engagement in new campaigns as possible by using smart location and demographic targeting.

Absolutely. While digital marketing for charities might work to achieve different targets or aims, the end result is always about improving reach, scope, and visibility. Campaigns include those based on seasonal fundraising, support for specific initiatives, or participation in charitable events.

Digital marketing can help charities in numerous ways, using campaigns, content, and optimisation to ensure that each aspect of your public-facing branding works consistently.

For example, improving your website's technical and SEO performance can help generate higher numbers of relevant inbound traffic, meaning more visitors find your charity and convert to buyers, supporters, or fundraisers.

Campaigns can also raise awareness by sharing communications about the brand, objective, and purpose of your charity. This means your audience grows, with a subsequent uplift in donations or contributions to campaigns or projects.

Finally, reporting is an established way to track and monitor performance and outcomes. It lends transparency and visibility, allowing charities to account for marketing resources used and identify the returns achieved. 

Data-driven insights are paramount to high-performance digital marketing, and that's exactly what you can anticipate—specific, intelligent, and reliable market and human analytics to sidestep guessing games and create an environment where marketing campaigns are deployed on a solid foundation for success. If you’re looking for a charity marketing agency to elevate your non profit, we’d love to hear from you.