We don't suggest a universal, one-size-fits-all digital marketing service or approach since much depends on your organisation's nature and focus, the demographics and types of viewers you want to engage with, and your current position in the market.
For example, you might have an established brand, but underperform when it comes to organic search traffic. In this case, SEO or PPC marketing are effective ways to improve your search visibility.
Alternatively, you may be looking to improve your share of voice and brand awareness. PR and outreach campaigns are ideal in this case.