Human-led PPC Audit Services For Next-level Results.

A paid search audit is a comprehensive review of your PPC campaigns to assess performance, efficiency, and optimisation opportunities. It typically includes:

1. Account Structure Analysis – Evaluating how well your campaigns, ad groups, and keywords are organised.
2. Keyword & Search Query Review – Identifying underperforming keywords and uncovering missed opportunities.
3. Ad Copy & Creative Assessment – Ensuring ads are engaging, relevant, and aligned with audience intent.
4. Bid Strategy & Budget Allocation – Analysing bidding tactics to maximise ROI and avoid wasted spend.
5. Landing Page Effectiveness – Checking if landing pages are optimised for conversions and user experience.
6. Audience & Targeting Review – Evaluating audience segmentation, remarketing lists, and geographic targeting.

Our paid search audits provide actionable insights to enhance campaign efficiency and drive better results.

We offer audits across a wide range of paid media channels, including:

• Google Ads – Search, Display, Shopping & YouTube campaigns.
• Microsoft Advertising (Bing Ads) – PPC campaigns for Bing’s search network.
• Social Media Ads – Meta (Facebook & Instagram), LinkedIn, TikTok, X (Twitter), and Pinterest.
• Amazon Ads – Optimising paid strategies for eCommerce brands.
• Programmatic Advertising – Evaluating display and video campaigns across automated ad-buying platforms.
• Multilingual PPC – Auditing campaigns in multiple languages to ensure localisation and efficiency.

If you’re running paid media campaigns across different platforms, we can provide an in-depth audit to identify areas for improvement.

Absolutely! An audit is just the first step. Once we've identified key areas for improvement, we can help you implement the recommended changes to:

• Refine campaign structures for better targeting and performance.
• Optimise ad copy & creatives to increase engagement and conversions.
• Adjust bid strategies & budgets to improve efficiency and ROI.
• Enhance audience segmentation for more precise targeting.
• Improve landing page experiences to drive higher conversion rates.

Whether you need full campaign management or one-off optimisations, Reflect Digital has the expertise to turn audit insights into measurable success.