CHALLENGE
Nido offers student living spaces, designed to create communities that value wellness and sustainability for the UK, German and Irish markets.
They wanted to increase their visibility and conversion rate in each of these markets. Their previous agency’s approach had led to high costs and low conversions, meaning our overall aim was to get SEO and PPC working in perfect harmony to achieve their goals and maximise budget by overlaying our behavioural science approach.
SOLUTION
Nido offers student living spaces designed to create communities that value wellness and sustainability for the UK, German and Irish markets.
They wanted to increase their visibility and conversion rate in each of these markets. Their previous agency’s approach had led to high costs and low conversions, meaning our overall aim was to get SEO and PPC working in perfect harmony to achieve their goals and maximise budget by overlaying our behavioural science approach.
SERVICES USED
- Discovery
- Persona profiling
- Technical SEO Audit
- Search landscape review
- Paid media landscape review
- Competitor analysis
- On-page optimisation
- Content creation
- Off-page optimisation
- Paid search
- Keyword research
RESULTS
By continuously using our Paid Media findings to optimise SEO landing pages, and applying these insights site-wide, we were able to deliver:
- DE: 4088% increase in organic visibility
- DE: 335% increase in goal completions
- UK: 69% increase in organic visibility
- UK: 160% increase in goal conversions
- IRE: 49.8% increase in organic visibility
- IRE: 474% increase in goal conversions
Sold Out
Multiple markets in record time
Winners
2022 Drum Search Awards - SEO & PPC Integrated
Winners
2022 UK Search Awards - Best Integrated Campaign / SILVER Best Use of Real Estate & Property
Shortlisted
2022 European Search Awards - Best Use of Search - Real Estate & Property / Best Integrated Campaign
“Reflect have helped us reach and increase all of our performance metrics for PPC & SEO. Since working with them we have achieved our occupancy targets faster than ever and at a lower CPA. The team are a pleasure to work with and the results speak for themselves."
