A Youtube Advertising Agency with A Human-Approach

There are several types of video ads, each designed for specific goals and placements. Key formats include:

• TrueView In-Stream ads – These play before, during, or after YouTube videos. Viewers can skip after 5 seconds, and you only pay if they watch 30 seconds (or to the end) or interact with the ad. Great for awareness and engagement.

• TrueView In-Feed ads – Appear in YouTube search results, the homepage, or related video feeds. These are designed to look native and encourage clicks.

• Bumper ads – 6-second, non-skippable ads that play before content. Ideal for quick, memorable brand messages.

• Non-skippable In-Stream ads – 15–20 second ads that viewers must watch before their video starts. Best used when you have a strong, concise message.

• Outstream ads – Mobile-only ads that autoplay without sound on websites and apps outside of YouTube. Great for increasing reach beyond YouTube.

• Social video ads – Formats tailored for platforms like Instagram, Facebook, TikTok, and LinkedIn—ideal for targeting users based on behaviour and interests.

Each format plays a different role in the customer journey, from building awareness to driving action.

YouTube ads are powerful for ecommerce brands looking to increase visibility, engagement, and sales. Benefits include:

• Massive reach – YouTube is the world’s second-largest search engine, with billions of monthly users.

• Advanced targeting – Reach people based on demographics, interests, behaviour, and even search history.

• Visual storytelling – Showcase your brand and products with rich, engaging content.

• Cost control – Flexible bidding options and detailed performance data let you optimise spend effectively.

• Support for all funnel stages – From brand awareness to remarketing and conversion.

Ecommerce PPC and SEO are two sides of the same coin. While PPC delivers immediate visibility through paid placements, SEO builds long-term traffic through organic search. Together, they create a powerful synergy—insights from PPC campaigns can inform SEO keyword strategies, and strong organic listings can improve brand trust and click-through rates across the board. Aligning both helps you dominate the search results and capture more qualified traffic.