CHALLENGE.
UKTV Play is one of the UK’s leading VoD services and is the ‘on-demand home’ to Dave, Drama, W & Yesterday channels. With an array of domains and channels targeting different demographics and personas, UKTV Play’s position in the market was muddled and undefined.
They came to us looking to streamline their online position in the VoD landscape with SEO at the forefront of their future domain decisions and optimisations. As such, UKTV needed to understand the current state of play of all subdomains as well as get a better understanding of the business and digital requirements necessary to maintain and strengthen the existing value of the platform.
SOLUTION.
Leveraging our expertise in domain strategies, technical SEO and uncovering organic opportunities, we presented UKTV Play with a domain consolidation strategy which would maintain and enhance the current organic offering.
We identified a number of technical issues with the current site, which with the relevant fixes in place, will improve the indexation and rank-ability of the site. Furthermore, we equipped UKTV Play with the data to understand how they were currently performing in the market and what they needed to do in order to take their organic visibility to the next level.
Skills leveraged:
- Technical SEO
- SEO
- Keyword Research
- Customer Journey Mapping
- Competitor Analysis
- Search Landscape Review
- Architecture Planning
RESULTS.
With these changes, we witnessed some notable outcomes for the client, including, an increase of 22% in trust flow and impressions. With this there was a 378% increase in backlinks to the UKTV website and +27% in citation flow.
Let's deliver next level results for you
+22%
in impressions
+27%
in citation flow
+22%
in trust flow
+378%
in backlinks
“Massive thanks to Reflect Digital (namely yourself Hannah, Ciaran and Becky) for your valuable and personable support thoughout this engagement. UKTV Play’s current site SEO has seen significant improvement over the last two months – much of which is based on recommendations and direction from Reflect Digital. Not only has our site search engine ranking/visibility improved, so too has our user experience given many of the prioritised SEO activities resulted in improved page performance.”
“UKTV Play’s SEO has taken a leap forward, helping us as a business but more importantly enabling our users to more easily find UKTV Play and our content while also improving the performance of our website. We have much more to do on our new site but thanks to Reflect Digital now firmly on the right path.”
