CHALLENGE.
As a leading yacht charter provider, Sunsail offers unique sailing experiences. Despite their strong market legacy, they were struggling to attract new users outside of their loyal customer base in search of adventure travel holidays. This was partially down to declining online visibility for search queries relating to the awareness and consideration stages of the customer journey.
Sunsail aimed to improve its presence and role throughout the entire customer journey, from research to booking, ensuring better engagement and support at every stage with a primary focus on driving more clicks and improving no. of ranking keywords and overall avg rank in a bid to raise online presence.
SOLUTION.
We proposed a top-of-funnel approach to target holiday makers at the start of their planning process.
Our experts identified key search queries for the awareness stage of the customer journey and mapped out content opportunities for creation. This was in a bid to position Sunsail at the front of mind for customers looking to understand where to travel, the best time to travel and what they could do on their travels based on their preferences. Our understanding of key search queries in combination with audience insights gathered from persona workshops, persona surveys and audience insights platforms, positioned us well to improve our presence in these areas using blog content, strategic internal linking and meta data optimisation to attract and engage these users.
Skills leveraged:
- Keyword research
- Search demand & interest analysis
- Search landscape review
- Content creation
RESULTS.
Within just six months, we were able to significantly improve top-of-funnel activity for Sunsail; massively increasing their market visibility.
Let's deliver next level results for you
278%
Increase in organic clicks
198%
Increase in organic impressions
5
Increase in avg. position
236
Increased No. of ranking keywords
