The Bing Ads Agency With a Next-level Approach.

Yes, Bing Ads (now Microsoft Advertising) can be a highly effective addition to your paid search strategy. While Google Ads dominates the market, Bing Ads offer several advantages:

• Lower Competition & Cost-Per-Click (CPC) – Fewer advertisers mean lower bid prices and potentially higher ROI.
• Access to a Different Audience – Bing users tend to be older, have higher incomes, and often use desktop devices.
• Stronger B2B Reach – Bing powers search on LinkedIn and integrates with Microsoft’s ecosystem, making it ideal for targeting professionals.
• Higher Click-Through Rates (CTR) in Some Industries – Certain sectors see better engagement due to less ad saturation.

If you’re looking to diversify your paid search strategy and reach a valuable audience at a lower cost, Bing Ads are definitely worth considering.

While Bing Ads and Google Ads share many similarities, key differences include:

1. Audience Demographics – Bing users are generally older, more affluent, and use desktops more frequently. Google’s audience is broader and includes more mobile users.
2. Cost-Per-Click (CPC) – Bing Ads typically have lower CPCs due to less competition, making it more cost-effective in certain industries.
3. Market Share – Google dominates with over 85% of global search traffic, whereas Bing holds around 7–10%, but it still reaches millions of users.
4. Ad Placement & Reach – Bing Ads appear on Microsoft’s network, including Yahoo and AOL, whereas Google Ads have a broader reach across YouTube, Display Network, and partner sites.
5. Integration with Microsoft Products – Bing Ads connect with LinkedIn targeting, making it an excellent option for B2B campaigns.

If you’re unsure whether Bing Ads fit your strategy, we can help assess its potential for your business.

Bing advertising services involve the setup, management, and optimisation of campaigns on Microsoft’s advertising network. This includes:

1. Campaign Strategy & Setup – Identifying the right audience, keywords, and ad formats to maximise performance.
2. Keyword Research & Bidding – Selecting high-intent keywords and setting bid strategies tailored to Bing’s search behaviours.
3. Ad Copywriting & Creative Optimisation – Crafting compelling ads that drive clicks and conversions.
4. Audience Targeting & LinkedIn Integration – Leveraging Bing’s unique targeting features, including LinkedIn job title and company targeting.
5. Landing Page Optimisation – Ensuring users land on high-converting pages that align with ad messaging.
6. Performance Monitoring & Optimisation – Regular analysis of key metrics to refine bids, improve targeting, and enhance ROI.