Ecommerce PPC management involves more than just setting up ads. It includes keyword research, product feed optimisation, campaign structuring, bid management, audience targeting, A/B testing, and ongoing performance monitoring. The goal is to drive high-intent traffic to your online store and maximise return on ad spend (ROAS). A good ecommerce PPC strategy ensures your products appear at the right time, to the right audience, with compelling ad copy and competitive pricing.