A Remarketing Agency Powered by Human Behaviour.

Remarketing is a digital advertising strategy that targets users who have previously interacted with your website, app, or content. By using tracking technologies like cookies and pixels, businesses can display tailored ads to these users as they browse other websites, use social media, or search on Google. The goal is to re-engage potential customers, increase brand recall, and drive conversions.

Remarketing and retargeting are often used interchangeably, but they have distinct differences. Retargeting typically refers to using paid ads to re-engage users who have visited your website, often through display or social media ads. 

Remarketing, on the other hand, is a broader strategy that often includes email marketing to reconnect with previous customers or site visitors. 

Both approaches help bring potential customers back into the sales funnel. If you need expert advice on retargeting strategies, Reflect Digital is an experienced retargeting agency that can help maximise your campaign performance.

Setting up a remarketing campaign involves several key steps:

1. Defining Your Audience – Identifying the users you want to target based on their past interactions with your site.
2. Implementing Tracking Codes – Adding remarketing tags (such as Google Ads or Meta Pixel) to your website to collect user data.
3. Creating Ad Creatives – Designing engaging ad copy and visuals that align with your campaign goals.
4. Setting Up Campaigns in Ad Platforms – Configuring remarketing lists, bid strategies, and ad placements in platforms like Google Ads, Meta Ads, or LinkedIn Ads.
5. Monitoring & Optimisation – Continuously analysing performance data, adjusting bids, and refining messaging to improve conversions.

Effective remarketing requires strategic planning and ongoing optimisation. If you need help launching or refining your remarketing campaigns, we can guide you through the process to achieve the best results.