Gamification marketing adds an element of fun to your marketing strategy that’s hard to achieve through using more traditional marketing methods. It also helps you to build relationships with customers as they’re interacting with your company without feeling like they’re being sold to.
THE GAMIFICATION AGENCY HARNESSING OUT OF THE BOX STRATEGIES
Gamification in digital marketing is growing in popularity because it excites and engages users to keep them on sites, apps, emails, and many other areas for longer. It’s a proven theory that the more time users spend interacting with your company pre-purchase, the more likely they are to turn into buying customers. That’s because they’ve invested time into your company and their investment was worthwhile because received a positive experience.
Did you know that the average attention span is around 8 seconds? That’s less than the time it takes for a user to click onto your app/website/email and then scroll (it’s also roughly the amount of time it’s taken you to read this far - so good to know we’ve sparked your intrigue!). A gamification marketing strategy unlocks new opportunities in the digital space because gamification campaigns are designed to keep users engaged for longer periods of time to break the 8-second engagement period. In previous client cases, we’ve seen users engage with gamification campaigns for up to 30 minutes, demonstrating how effectively they can work.
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OUR APPROACH TO DECODING CUSTOMER MOTIVATIONS WITH GAMIFIED SERVICES
At Reflect we integrate customer insights and consumer psychology into all that we do. Every gamification marketing strategy and campaign that we deliver is informed by our access to unique human behaviour insights. By this, we mean that we dive deeply into your audience’s behaviours, thoughts, motivations, and feelings in order to understand what they’ll respond to versus what they won’t, what they like versus what they don’t, and - crucially - why they buy and why they don’t.
We’re obsessed and driven by data because acting on impulse and instinct isn’t in our nature. We collect all the evidence possible in order to know that the decisions we’re making are what’s best for our clients and their goals, both in the short-term and long-term. Always having our clients at the forefront of our minds is key to how we operate, this allows us to treat their budget as if it were our own so that every penny is spent in the right place to achieve the right things.
OUR AREAS OF GAMIFIED MARKETING EXPERTISE
As a leading performance marketing agency, we support global brands with their marketing challenges (not just gamification) with expertise in Video Production, Digital PR, Paid Media, CRO, Customer Experience, SEO and more. Plus with our experts dotted all over the UK and offices in Kent, we're available for face-to-face meetings, workshops and more.
MEET OUR GAMIFICATION EXPERTS
Our experts are obsessed with crafting creative gamification campaigns to unlock new opportunities for our clients. They live and breathe digital with a passion for gamified services because gamification and marketing go hand in hand when it comes to unleashing digital potential. Meet the team who could be working on your gamification campaign.
WHY CHOOSE REFLECT DIGITAL AS YOUR GAMIFICATION AGENCY?
As a leading digital marketing agency, we support global businesses and eCommerce brands with their marketing challenges (not just gamified marketing) with expertise in SEO, Paid Media, CRO, Customer Experience and more, because gamification marketing is a smaller piece of a bigger picture in the digital marketing landscape. Plus, with offices in Soho, London and Kent, we’re on hand for face-to-face meetings and workshops.
Plus, our internal expertise in human behaviour means we're adept at working with multiple brands and audiences to determine which gamified campaigns will resonate most with your audience.
Talk to us about your gamification ideasFREQUENTLY ASKED QUESTIONS
We know that Gamification might be a new or unfamiliar term for you - and that choosing the right agency to support any marketing needs requires careful thought and deliberation. This is why we've complied the most frequently asked questions about our Gamification services!
Ask a questionGamification marketing has many benefits such as it can increase users’ engagement, it can also boost conversion rates because audiences are more likely to view your business in a positive light. Another reason we love gamified services is that they’re great for cross-platform usage. There’s no one singular way to use gamification marketing which means that you can use it in a range of ways in a range of different places.
Definitely not! It can be integrated into your website, or your game can be set up on a sub-domain or an iframe so that it appears as though it’s part of your website to users but behind the scenes, it’s a separate entity.
