Behavioural Science Led PPC for Charities with Google Grants Management

We don’t just offer Google ads for charities. We partner with non-profits of all sizes to help with all charity digital marketing challenges, from charity SEO to drive awareness to Charity social media campaigns to engage donors. We also provide content marketing strategies to tell your story, email marketing to nurture supporter relationships, and data-driven insights to optimise every aspect of your digital presence.

Our holistic and behavioural science approach provides insights into what makes your stakeholders tick, ensuring your charity’s voice is heard, your mission is amplified, and your impact is maximised. Whatever your digital marketing challenge, we’re here to help you make a lasting difference.

Google Ad Grants is a programme created to support eligible charities by providing free advertising on the Google Search network. It offers up to £7,500 per month for Google ads for charities, helping to raise awareness, attract donations, and promote their services to a broader audience. By utilising Google Ad Grants, charities can effectively connect with their target audience and drive meaningful engagement.

Charity AdWords management effectively requires expertise to ensure compliance with Google's strict guidelines while maximising the grant's potential. At Reflect Digital, we specialise in helping charities make the most of this opportunity. Here’s how we can support you:

1. Set Up and Optimisation: We’ll create and refine your Google Ad Grant campaigns to align with your charity's objectives, driving impactful and measurable results.
2. Compliance Maintenance: Google’s requirements, such as maintaining a 5% click-through rate (CTR) and proper geo-targeting, can be challenging to navigate. We ensure you stay compliant to safeguard your grant.
3. Keyword Research and Ad Copywriting: Our team identifies high-performing keywords and crafts persuasive ad copy to attract the right audience and inspire action.
4. Performance Monitoring: We regularly monitor and optimise your campaigns to ensure you’re getting the best results without exceeding the grant’s limitations.
5. Insightful Reporting: With detailed performance reports, we’ll help you understand how your grant spend is directly supporting your charity’s goals.

At Reflect Digital, we’re passionate about helping charities amplify their impact through strategic and effective use of Google Ad Grants. Together, we can ensure every pound of advertising credit works hard for your cause.