EXPERIENCE & BACKGROUND
After a year at art college, Lottie chose to go down the science route, completing a degree in Palaeobiology, followed by a PhD in Earth and Planetary Science.
Her professional journey began with an internship in Mediacom's Insight team, helping secure a position in PPC and PSoc at Periscopix working across YouTube, Display, PPC and Facebook. Later, she joined iProspect as the Operations Director for the Global PPC team and Brainlabs as Head of Search and Social.
In her recent role as Head of Paid Media and Planning at iCrossing, Lottie oversaw Media Planning and Programmatic, along with PPC and Paid Social. Outside work, she has completed courses in Forrester CX and User Journey Mapping, driven by her interest in understanding the entire user journey and how Paid strategies fit into the overall consumer experience.
LIKES & DISLIKES
Likes
- Reading & audiobooks - She loves a crime fiction novel.
- Baking - Bake Off ready?!
- Dancing - Although she doesn't do it that much anymore.
Dislikes
- Coriander - Yuck.
- The tube - She'd rather grab an Uber.
- Horror films - Her brain is scary enough!
