Our website uses cookies. our cookies do not store personally identifiable information about you, they just remember you should you return and allow us to see which pages were of interest to you during your visit. If you wish to restrict or block cookies set by our website, or indeed any other website, you can do this via your browser settings. However please be aware that some functionality can be lost when restricting cookies on some sites.
Learn how to grant access in Google Tag Manager in the tag management system and allow others to view and use the account. Once you have Google Tag Manager set up correctly you can choose from a variety of permission options that grant different levels of access to the account for a number of users.
Watch the video guide for step-by-step instructions on how to grant access in Google Tag Manager quickly and efficiently
How to grant access to Google Tag Manager
1.Navigate to the Google Tag Manager website at: https://www.google.com/analytics/tag-manager/ and log in.
2. Select the container you wish to give permissions to
3. At the top of the screen, click on “Admin”
You can add users at the “Account” level so they can see all containers under that account, or at the “Container” level, so they can only see that specific container.
4. Choose which level you wish to add a user to and click “User Management”
5. Click the “New” button
6. Enter the email of the user wish to give permission to.
7. Choose the level of access they have under the “Container Permissions” drop-down
Read – Users can only see what is in the container
Edit – Users can add and modify tags within the container
Approve – The user has rights to create versions, workspace and make edits, but not publish a container
Publish – Users have full rights to the container and can do all of the above and publish a container.
If you are adding a user to the “Account” level, you will also be able to control which containers they have access to
8. Click on “Add” user. They will then receive an email with a link asking them to accept the permissions they have been given.