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This session is ideal for those looking to deepen their understanding of content strategy, as well as experienced marketers seeking to improve conversions through behavioural science.

Carl will explore the concept of content clusters, breaking down what they are and how to structure your site effectively to incorporate them. He will discuss how content clusters can enhance site architecture, improve user experience, and ultimately contribute to higher conversion rates.

By the end of the talk, the audience will have a clear understanding of how to implement content clusters on any site and the significant impact they can have on both user engagement and conversions.

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