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For our latest white paper, we conducted research to help us understand the purchasing motivations and drivers of sofa buyers. 

We took these insights and applied our behavioural science expertise to break down the purchasing journey and help brands understand the many touch points a user interacts with and the current purchasing habits of these users. 

Regardless of the industry you work in, these insights will be incredibly powerful for you. You’ll get a more advanced understanding of how user insights, psychology and behavioural economics can come together to drive value to your business.

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