Our latest report explores the key factors influencing the future of the travel industry, from evolving traveller preferences to shifting market dynamics. With budget-conscious consumers, changing travel seasons, and a rising focus on sustainability, understanding these developments is essential for staying ahead. But how can you ensure your strategy stays in tune with the needs and expectations of today’s travellers?
"Affordability has always been a big factor for travellers, with often ambitions being greater than budgets, but factors such as the cost of living crisis does bring another layer on top of this" - Lottie Namakando, Director of Behavioural Science and Innovation, Reflect Digital
By applying behavioural science principles, you'll understand how these trends can help you better connect with today’s conscious, cost-savvy travellers, ensuring your campaigns are both relevant and impactful. You'll discover insights from industry experts and gain actionable takeaways to refine your digital strategy.
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