EXPERIENCE & BACKGROUND
Jack's background varies from agency Digital Marketing, Data Science and Web Design, however, his career has largely been in PPC. Jack has been working as part of the PPC team at Vertical Leap now for 2.5 years and in that time he has worked with a plethora of clients across industries. Notable clients he has worked with include FujiFilm, Investors in People, Cooper Parry, WaterAid, Shelter UK, Platinum Skies and YesYesYes. Jack has delivered PPC awareness, engagement and conversion campaigns to drive revenue across Google Ads, Meta Ads and LinkedIn Ads. He has also used my web design experience to craft meaningful user journeys across landing pages with a data-centric approach via CRO and tests.
Jack has extensive experience managing E-Commerce and Lead gen clients with large monthly budgets, alongside delivering bespoke GDPR audits and Tag Manager audits. Although his experience is predominantly PPC and Data, he has SEO and Web Design expertise managing strategies for SMBs to deliver sales-driven results.
Jack's relevant qualifications include Google Certifications, IFA Certification in Digital Marketing (Level 3) and 4.5 years of field experience with 2.5 of those being agency-based. He has managed outsourced team members, optimising strategy to drive growth through effective management practices.
LIKES & DISLIKES
Likes
- Playing guitar - we have another band member
- A good craft IPA!
- Live music and gigs - we see a theme going on here
Dislikes
- Negativity - PREACH IT
- Not having space for creativity
- Bad driving - it is just stressful
