In 2018, after 11 years working in education, Terry career-changed into a more creative roles in Digital Marketing. Initially an internal position, the marketing arm of the business quickly grew to provide those services for a wide range of B2B and B2C clients. While Terry's knowledge includes all digital channels - from content strategy to the technicals of SEO, his passion is in performance including in-depth analytics and paid channels to excel brand awareness, leads and sales.