EXPERIENCE & BACKGROUND
Sandra’s introduction to digital marketing came in late 2018, after she started managing her e-commerce storefront and eagerly sought out videos and courses on how to make better sales. From there, she started to learn the methods and techniques best suited for getting products in front of her target audience; how to effectively generate a brand identity, how to produce marketing materials while taking into consideration accessibility, and how to communicate in ways that resonate with audiences. Following a temporary shop closure in 2021 to focus on her English Language and Linguistics degree, Sandra continued to take part in extra-curricular activities that fuelled her passion and curiosity for the creative art of communicating value.
In Summer of 2022, she participated in a work experience opportunity as a Digital Marketing Content Manager for Neptune Co-Working Hub, in partnership with Canterbury City Council. Here, she carried out a competitor analysis of co-working facilities and conducted market research on target audiences and service users in Herne Bay. She managed Neptune’s social media channels; researched, developed, and implemented creative short-term and long-term social media strategies; and organised an interactive social media marketing networking event for local small businesses, in partnership with Business Connections.
Joining Reflect in July 2023 as an SEO Intern, Sandra gained professional agency experience while learning and delivering on various on-page (copywriting and content optimisation) and technical (redirections, orphan pages, and internal linking) SEO projects. Currently, she provides support on PPC and paid social campaigns for clients, as she receives training in her Paid Media Analyst role.
