Dani's previous SEO experience is with Kelsey Media, an in-house publishing agency. She worked closely with five main brands which focused on a variety of hobbies: tech, fitness, lifestyle, motor and photography. Kelsey Media originated in print, so growing their online audience included migrating the sites onto more updated and user-friendly templates, helping the editorial teams better their on-page SEO, and refining their copy to appeal to a global user (and grow the brands authority on Google).
Dani has a BA in Fashion, Media and Promotion and has attended talks on Google Analytics (Universal and, most recently, GA4).