Yes, because there are lots of different elements to SEO there are also different types of SEO audits to accompany these elements. Technical SEO audits focus more on the behind-the-scenes stuff like website structure and code, whereas content SEO audits do a deep dive into rankings for particular keywords and content optimisation opportunities.
CONTENT & TECHNICAL SEO AUDIT SERVICES TO SUPERCHARGE YOUR RESULTS
Sometimes website traffic can randomly drop off, your site might not be getting the traction you’d hoped for, or visitors of specific pages might have suddenly disappeared. This can be concerning, especially if it’s not clear why the issues are occurring. This is where SEO audit services come in.
SEO audit services are designed to identify areas of your site which are underperforming and affecting your ranking positions on Google as a result. Sometimes small things like redirects and incorrectly implemented tags can be hindering your site from performing as well as it could. Other times the issues can be more obvious, such as if you have lots of duplicate content on your site, or you have broken links.
Rest assured, no matter the issue we’re here with over 10 years of experience to help you bring your site back up to the high standard you and your customers want. You can expect a detailed audit to be completed by us with an extensive report containing our findings so that you know what’s performing and what isn’t.
There are several aspects to a full audit such as an SEO content audit and a technical SEO audit which aim to cover all bases to give you the best chance of ranking highly in SERPs where possible.
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LEVERAGING BEHAVIOURAL SCIENCE FOR SEO AUDITS
The ability to understand and interpret data is a key part of our SEO expert's roles as we believe it's the key to truly understanding and answering SEO questions.
At Reflect, our superpower is our ability to understand human insights and online buyer behaviour.
As a professional SEO agency, auditing is part of our process, and we go above and beyond to ensure we truly understand what drives your users and how we can make recommendations that will drive impact.
Find out how an SEO audit could transform your approachOUR AREAS OF B2B SEO EXPERTISE
As a leading performance marketing agency, we support global brands with their marketing challenges (not just SEO) with expertise in Video Production, Digital PR, Paid Media, CRO, Customer Experience, and more. Plus with our experts dotted all over the UK and offices in Kent, we're available for face-to-face meetings, workshops and more.
SUCCESS STORIES - Hopes Grove Nurseries
Fully integrated strategy drives company-wide sellout in 6 months
MEET OUR SEO AUDIT EXPERTS
We have a team mentality at Reflect which supports growth, learning and optimistic thinking, and that’s what encourages our experts to give their all every day of the week. Want to learn more about who could be working on your technical SEO audit? Learn more about our team below!
WHY CHOOSE REFLECT AS YOUR SEO AUDIT AGENCY?
We don’t believe in doing things by halves, and we have a deep understanding of what drives the best digital strategies which comes from our extensive and varied experience. This means that we work hard to produce the best outcomes for our clients, and we’re always eager to put our knowledge into practice on new projects.
Speak to one of our SEO experts“We’ve been incredibly happy with the support Reflect Digital has given us throughout the website project. Their insights and strategic planning resulted in the smoothest website migration I have ever been involved with”
FREQUENTLY ASKED QUESTIONS
We know that choosing the right SEO agency to support your brand's SEO needs is important to you, and requires thought and deliberation. That’s why we’ve compiled the most frequently asked questions about our SEO auditing services to make your decision making a bit easier.
Please don’t hesitate to contact us if you have any other questions about our SEO service offerings.
Ask a questionFirst and foremost, Search Engines need to be able to crawl and index your content. A comprehensive technical audit is essential for identifying and resolving the SEO issues that may be holding your site back. Our audit process dives deep into the technical aspects of your website to uncover opportunities for improvement and ensure optimal website performance. We understand the technical SEO factors that could be holding your site back including:
- Crawlability and Indexability: We examine how well search engines can access and index your site, addressing technical issues such as broken pages, faulty sitemaps, and robots.txt errors.
- Core Web Vitals: Evaluating crucial technical elements like site speed, interactivity, and visual stability to improve your website’s user experience and search engine performance.
- Site Architecture: Reviewing your website’s structure to ensure seamless navigation for both users and search engines, addressing any structural SEO issues that may hinder your rankings.
- Mobile Optimisation: Since mobile-first indexing is now standard, we focus on your site’s mobile performance, ensuring all technical aspects align with Google’s requirements for mobile users.
- Error Identification: From broken links to incorrect redirects, we identify and resolve the technical issues that negatively impact your site’s performance and user experience.
With our comprehensive and technical SEO audit service, you gain a clear understanding of your site’s strengths and weaknesses, empowering you to make strategic improvements and unlock your website’s full potential.
Our comprehensive SEO audit delves into your content from an SEO perspective, identifying opportunities to optimise and elevate your site’s performance. Here’s what our SEO audit process includes when it comes to content:
- Keyword Performance Analysis: Using advanced content audit tools, we assess how well your content targets relevant keywords and aligns with user intent, identifying gaps to help you improve your website.
- Content Structure and Best Practices: We evaluate the structure of your pages, ensuring they follow SEO best practices, such as using headings, meta descriptions, and internal links effectively.
- Duplicate Content Identification: Duplicate or thin content can harm your rankings. Our SEO audit report highlights these issues and provides actionable recommendations to resolve them.
- Optimisation Opportunities: From refreshing outdated content to improving readability and relevance, we pinpoint areas where strategic adjustments can enhance your SEO strategies.
- Content Engagement Metrics: We analyse metrics like bounce rates and dwell time to understand how users interact with your content and how it contributes to your site’s overall performance.
With our content SEO audits, you’ll receive a detailed SEO audit report that highlights strengths, weaknesses, and areas for improvement, enabling you to refine your approach and maximise the impact of your content.
Unfortunately not. If the SEO audit conducted finds some issues with your site that are negatively impacting how you rank on search engine results pages then these issues will need to be fixed to get you back on track. When it comes to SEO, there’s usually always room for improvement to meet the ongoing updates from Google.
An SEO audit alone won’t fix your site immediately, but if you’re researching SEO audit services then the likelihood is that you’re on the road to fixing your site and bringing it up to the standard you want it to be. An SEO audit is the first piece of the puzzle to identify what needs fixing before you can then invest in services to fix the issues (whether this is via an agency or in-house).
At Reflect Digital, we utilise a range of specialist tools to thoroughly assess your website's performance and identify opportunities for improvement. These tools allow us to get under the hood of your website, analysing its structure, content, and technical elements to ensure everything is running optimally.
We also use advanced analytics and behavioural data tools to understand how users interact with your site. By examining key metrics and user behaviours, we can uncover patterns, highlight areas for improvement, and develop strategies to enhance both your search visibility and overall user experience.
With these insights, we deliver a comprehensive SEO audit that forms the foundation of a tailored strategy to help your website achieve its full potential.
