Takeaway Talks: Attribution in Travel Roundtable Discussion

Human-First Collective presents Takeaway Talks

Following on from our recent in-person travel roundtable the biggest challenge by far was understanding attribution and customer journey tracking. With this in mind, we wanted to bring together some of the leading marketers in the travel industry to share their views on this challenge... 

"With consumer journeys continuing to become longer and more complex, finding successful methodologies to attributing performance in a cookieless world is more important than ever for travel brands. Navigating this space successfully, will pave the way to unlocking performance longevity for Brands and should be a key focus for any marketer in the industry." Danny Cooke, Performance Marketing Manager at The Thinking Traveller

Attendees will benefit from the insights of industry peers as we invite other travel marketers to share their insights in this mics-on, cameras-on discussion while our experts facilitate conversions around tracking and attribution to ensure everyone has a voice and walks away with actionable insights. 

We’ll even throw in a £10 Deliveroo (or other) voucher for you to spend on a delicious lunch.

Virtual Agenda

• 13:30 - Welcome & Scene Setting
• 13:40 - Breakout Discussion 1 
• 14:10 - Return & Discuss 
• 14:20 - Breakout Discussion 2 
• 14:50 - Return & Discuss 
• 15:00 - Event Close & Feedback

Previous Attendees