How can we better understand our customers, anticipate their behaviour, and encourage meaningful actions? This session will introduce the principles of behavioural science and how to apply them in marketing, empowering you to make more informed and impactful decisions.
We’ll explore the Understand, Predict, Change framework, providing actionable insights into:

Research techniques for understanding your audience.
Behavioural frameworks, including COM-B, to predict customer behaviour.
How to implement nudges to inspire behaviour change.

Expect thought-provoking examples, expert commentary, and practical solutions tailored to specific challenges submitted by attendees in advance.
Join us for this deep dive into behavioural science and discover how to craft marketing strategies that resonate, persuade, and succeed!

KEY TAKEAWAYS

Effective methods to uncover insights and truly understand your audience.
How behavioural frameworks like COM-B can help predict customer actions.
Practical ways to incorporate nudges into your marketing strategies to drive behaviour change.