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Becky will share her experience of a connected user journey, looking at how you can leverage the power of varying channels to get in front of the right audience at the right time. Budget planning is tough with so many channels to choose from - taking a customer-first view by understanding your customer's journey makes it much easier

She will share a framework for how you’ll be able to successfully nurture your customers at every stage of the purchase journey and why it is so important to break down the marketing silos.

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