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As marketers, we want to move away from vanity metrics to the sanity of metrics that drive business decisions, but sometimes it can feel you get pulled back into vanity metrics.

This webinar aims to help you work out what to measure, how to tie this together across the customer journey and how to sell this back into the business.

Our brunch and learn style webinar means the session is fully interactive, plus (if you're quick) you'll get a complimentary brunch box sent to you ahead of the event. But act fast we only have 30 available.

Key takeaways:

  • A framework to follow to review your measurement and reporting plans.
  • An understanding of how to link your reporting to the customer journey.
  • A toolkit grounded in behavioural science to get buy-in for your new reporting strategy.

Note: this event is strictly for brands, agency sign-ups will be questioned.

 

Watch on demand

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