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Encouraging more donations to your charity can feel like an uphill slog.

You’re so passionate about the cause, you’re doing such important work, and you’re telling everyone about it. They hear you, feel sympathy, and agree with the cause…

So why aren’t they donating?

Humans are complex, and our intentions often don’t align with our actions.

Our Behavioural Strategist, Kiran Webster, will walk you through what influences our decisions to donate to charity, and insights such as:

  • How to employ simple nudges to increase online donations
  • Whether emotions are good or bad for encouraging donations

Watch on Demand

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