Figaro: It's Not Just About ROI, What Other Metrics Matter?
Thursday 19th October, 2023 | 14:45
Figaro, London
Becky Simms
Our CEO and Founder, Becky Simms will be joining the line up as part of the Figaro event on Thursday 19th of October.
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As e-commerce marketers, it's so easy to just think about ROI, but there are so many other metrics that impact ROI.
In this talk, Becky will aim to give you a framework to follow to uncover what to measure for your e-commerce business. Plus, how to tie this together across the customer journey and not forgetting, how to sell this back into the business.
Key takeaways:
- A framework to follow to review your measurement and reporting plans.
- An understanding of how to link your reporting to the customer journey.
- A toolkit grounded in behavioural science to get buy-in for your new reporting strategy.
