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As e-commerce marketers, it's so easy to just think about ROI, but there are so many other metrics that impact ROI.

In this talk, Becky will aim to give you a framework to follow to uncover what to measure for your e-commerce business. Plus, how to tie this together across the customer journey and not forgetting, how to sell this back into the business.

Key takeaways:

  • A framework to follow to review your measurement and reporting plans.
  • An understanding of how to link your reporting to the customer journey.
  • A toolkit grounded in behavioural science to get buy-in for your new reporting strategy.
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