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As marketers, we want to move away from vanity metrics to the sanity of metrics that drive business decisions, but sometimes it can feel you get pulled back into vanity metrics. This session will give you a new lens on how to work out what to measure, how to tie this together across the customer journey and how to sell this back into the business. You'll learn a process to follow to review your measurement and reporting plans, an understanding of how to link your reporting to the customer journey, and behavioural science-led tips on how to get buy-in for your new reporting strategy.

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