The Human First Collective presents LAB and Reflect Digital as they explore questions submitted by YOU. This time we’ll be focusing on the topic of gamification and how your brand can leverage gamified marketing activity to increase awareness, engagement, data capture, customer acquisition and retention!

We’ll be joined by Stephen Cooper, Head of Marketing - Sports from the Stonegate Group, the largest pub company in the UK, home to brands such as Slug and Lettuce, Walkabout and many more.

Stephen has been a champion for using gamification across their estate of pubs to attract, engage and retain their customers. He’ll be sharing first-hand how gamification has positively supported their strategy as well as tips on where to start if this is new for your brand.

We’ll also be sharing some other client stories including our latest campaign with HelloFresh which has seen 80k+ unique players, with 60% going on to register with the brand.

Not to mention, those who opt-in will receive our infamous brunch box filled with breakfast goodies plus some fantastic merch including our eagerly anticipated nudge cards!

Our Panelists

Sylvain Lourgouilloux - Managing Director at LAB

With a wealth of expertise in digital marketing, new technology and gamification, Sylvain is leveraging his extensive experience and industry insights to drive a new and innovative future for LAB.
As he navigates the future for LAB his focus is on sustainable growth, market trends and emerging opportunities. Sylvain prioritises efficiency, effectiveness and purposeful work with integrity and ethical practices at the centre of his approach.

Becky Simms - CEO & Founder at Reflect Digital

Becky has spent the last 15 years working in digital marketing, starting Reflect Digital in 2011, which is now a team of over 35 digital specialists. Becky has been listed in the BIMA 100 for four consecutive years, a list of the top 100 people shaping the future of the digital industry. Becky’s passion for digital lies within understanding human behaviour. It is her belief that as marketers we can best achieve our goals by helping our customers and we can only truly help them if we understand their needs and can craft a strategy around this.

Stephen Cooper - Head of Marketing - Sports, Stonegate Group

A seasoned consumer marketing expert with a decade of experience and a unique specialisation in the delivery of live sport within the on-trade sector. Demonstrated success in developing and executing targeted marketing strategies that captivate audiences and drive footfall, resulting in increased sales and brand visibility. Proficient in leveraging market insights and industry trends to create impactful campaigns that enhance guests' experiences. Proven record of thriving in high-pressure environments, consistently delivering results that exceed expectations.

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