Programmatic advertising provides marketers (like yourself) with a HUGE opportunity to reach your target audience at scale across multiple ad networks. Coupled with the ability to leverage a variety of formats from video, to display, gaming, audio and out-of-home - you can take your marketing to new heights.

In our brunch and learn session, Head of Paid Media, Lottie Namakando, explores how to build your programmatic approach with a behavioural science spin. By taking an audience-led approach you’ll be able to make smarter decisions about how you spend your budget to maximise returns.

KEY TAKEAWAYS

What are the opportunities of reaching your audiences programmatically
Why you should use a behavioural approach to programmatic planning and activation
Why effective measurement is critical in a programmatic strategy