BrightonSEO: Attribution Models for Marketers | Freya Jones, Senior Paid Media Manager at Reflect Digital

Freya's talk will explore the topic of attribution modelling.

Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert or take the desired next step. Find out more via Freya's slides.

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