AN INSIGHT-DRIVEN CHARITY SEO AGENCY.

If you’re struggling with any of the following challenges, an insights-backed charity SEO campaign can help:

Challenge: Difficulty in Increasing Awareness and Visibility

SEO can improve a charity’s visibility by optimising for cause-related keywords, allowing potential supporters to discover the organisation when searching for ways to help or learn about related issues. By focusing on content that speaks to the charity’s mission, SEO helps broaden reach without relying on costly advertising.

Challenge: Encouraging Donations

SEO can target conversion-intent keywords like "donate to [cause]" or "support [charity name]," driving more users to donation pages. Optimising these pages for search not only increases visibility but also guides potential donors who are already motivated to contribute, creating a smoother journey toward making a donation.

Challenge: Competing Against Larger Organisations

The right SEO activities can enable smaller charities to compete more effectively by targeting niche keywords, specific causes, or local search terms that larger organisations may overlook. This tailored approach helps smaller charities increase visibility among audiences specifically interested in their unique mission, even without a large advertising budget.

Challenge: Creating a Sustainable Traffic Source on a Tight Budget

SEO provides long-term value by creating content that continues to attract traffic over time without ongoing costs. By optimising for evergreen topics related to the charity's mission, charities can build a sustainable flow of visitors who can turn into regular supporters.

When it comes to charity marketing, SEO is far from a checkbox exercise as there are many aspects that are only applicable. We cut through all of the SEO ‘noise’ to focus on what will work best for your specific audience and challenges. For example:

• SEO migrations - If you’re looking to change or update your web design, it’s important to maintain all the SEO value you’ve built with a well-thought-out migration strategy.

• Expanding into new countries - It’s important to work with an international SEO agency that understands the language nuances of the areas you’re expanding to as well as the technical set-up required to rank in multiple countries. 

• Creating a content strategy - SEO-driven content planning can focus on high-impact topics such as blog topics, success stories, beneficiary testimonials, educational articles, and FAQs that address supporter questions.

• Reporting on marketing activity - Reporting is the basis of all informed decisions. We produce digestible SEO reports that demonstrate clear improvement and progress towards KPIs and goals.

• Improving accessibility - Your website may have a number of technical issues preventing it from being crawled or appearing in search. We’ll identify and rectify these issues should they be holding the site back.