Yordan moved to the UK at the age of 14 to pursue better opportunities. During secondary school, he developed a passion for technology, business, and photography as means of marketing. He then attended Coventry University, where he studied Business International Management with a placement year. The placement year with a web management leader in the automotive industry provided further opportunities post-graduation, allowing Yordan to return and expand his SEO and Account Management experience. With over six years of experience working closely with clients in various Account Manager roles, he has nurtured them across a range of digital channels. His expertise spans industries from hospitality and automotive to storage and financial services.