In 2024, after completing an MBA with a specialisation in Marketing Management at the University of Roehampton, Narayan became intrigued by the potential of search engine optimisation. He began learning SEO independently during his university years and soon secured his first SEO role, working with a property client. Within six months, Narayan successfully enhanced the client’s online visibility by focusing on targeted, street-level keywords. This approach led to a significant increase in both website traffic and leads. Narayan gained valuable experience helping clients achieve their business goals through tailored SEO strategies.