Without implementing hreflang on your site, the wrong people (i.e. people who don't speak the language of your page) might be shown your webpage and bounce as a result.
High bounces = poor SEO. So getting hreflang wrong could be negatively impacting your rankings!
This tool is designed to help you get your hreflang right, so that your SEO is strong, and your website provides the best possible user experience.
