Meeting the team

When I first arrived at the office, I was immediately greeted with smiles which relaxed my nerves straightaway and created an inviting atmosphere. Amy then gave me a tour of the office, showing me their game area (which includes a pool table, ping pong table, darts and a few bean bags), their kitchen (filled with free food) and their meeting rooms, which spoke volume about the company’s dedication to their employee's well-being and dedication to create a comfortable work environment.

Human Behaviours

I had the pleasure of meeting Ariane, who were in charge of the Human Behaviours team. Our discussion took place in a cosy meeting room furnished with sofas, setting a relaxed and welcoming environment for our meeting. I was assigned with a diverse range of responsibilities. These included delving into competitor research and exploring their work on behavioural sciences, investigating effective communication strategies tailored for vulnerable populations, and delving into crucial topics like CO poisoning and fuel poverty.

Marketing

During my time shadowing Erin, who works for internal marketing, I had the opportunity to explore the complex process of designing, creating, and scheduling social media posts, organising workshops for careers day and gaining insight into the behind-the-scenes of livestreams. This was a fun experience, as I was able to witness first-hand the creativity, dedication and strategic approach that goes into their work.

Growth

I had the opportunity to be present in multiple client meetings where goals and budgets were discussed which helped me gain a deeper understanding of the industry and the company's process when delivering products to clients. The meetings also included looking at profit margins and graphs which were then analysed to identify key trends and patterns, which in turn allowed us to see where the business should focus on.

I also researched the client's competitors' social media pages and identified strategies and ways the client could boost their social media posts to reach a wider audience and give them a competitive advantage.

SEO

I shadowed Dani who is a part of SEO. In the morning, I attended a meeting where the team discussed their task for the day and the goals they hoped to achieve. This allowed me to have a deeper understanding of what SEO was, especially as I wasn’t aware of what it entailed. I then was tasked with analysing clients' websites and giving input on what could be done to improve. This included seeing what keywords, that have high average search volume, can be included in their meta description and contents page as well as seeing how AI can be used to increase their volume of clicks per month.