EXPERIENCE & BACKGROUND
What do a digital media expert, heavy-metal musician and guitar repairer have in common? Not a lot, unless you happen to be Ed. Since 2006, Ed has been working at media agencies, starting in press, radio and outdoor, before moving to the digital team a year later. Seeing the enormous potential in the measurability of digital activity, he became obsessed with understanding the numbers and making them talk. Despite a sabbatical to scratch the itch of rock stardom (that never quite happened), he's gone on to develop his skills in data analytics and likes nothing better than extracting needle-moving insights for clients.
LIKES & DISLIKES
Likes
- Cycling
- Craft beer
- Flight simulation - He is a pilot trapped in the wrong body
Dislikes
- Rain/cold/wind - only a fairweather cyclist
- That I keep picking expensive hobbies!
- Wire coat hangers - we would like to know the reason for this Ed
