EXPERIENCE & BACKGROUND
Ariane has always been driven by her curiosity about people. She has an extensive background in market research, where she delivered data-driven consumer insights for clients across different categories such as FMCG, healthcare, technology, and social research. She specialised in qualitative research and took pleasure in diving into the murky data of people’s narratives to uncover their motivations and aspirations.
She furthered her knowledge about people through an MSc in Social and Cultural Psychology from the London School of Economics, where she conducted a dissertation exploring people’s constructions of AI technology.
Throughout her career, she maintained a passion for behavioural science frameworks and approaches. She combines her knowledge about broader sociocultural contexts and internal human biases to develop well-rounded insights about people.
LIKES & DISLIKES
Likes
- Bouldering - only when she doesn’t fall off the wall
- Role-playing games - she takes character creation very seriously
- Taylor Swift - she’s a top 0.1% listener!
Dislikes
- Skipping breakfast - she’d rather lose sleep
- Going anywhere without a water bottle - we agree, it’s essential!
- Mint chocolates
