The answer to this question depends on the needs and objectives of your business. If you’re an eCommerce brand then revenue, cart abandonment and goal tracking for pages will be critical. While brochure websites will be looking at conversions for contact form completions, downloads as well as the biggest source of traffic and on-page behaviour for key landing pages.
Unlock your marketing performance with data analytics tracking
Do you know which channels are bringing the most revenue to your business? Are you tracking quality and value of leads? Do you know where to invest the most time and budget based on data?
Data and website visitor tracking enables you to take the guesswork out of your marketing strategy and budget allocation. Effectively tracking channel and lead data will provide you with valuable insights that will help you make data-driven decisions that will positively impact every campaign you deliver.
See the clients we've helped
Our approach to data tracking & reporting
To help businesses like yours make data-rich decisions that massively impact your marketing, we begin by fully understanding your strategy and objectives. From here we can help you determine if you’re tracking the right KPIs, including a full audit of your current analytics and data reporting to understand what is working and what isn’t.
During the discovery phase, we’ll also audit how your objectives and KPIs align with market needs, putting your users at the centre of our recommendations. Our human behaviour approach ensures that anything we suggest is geared towards improving experiences and driving results for your brand.
Once the discovery is complete we’ll provide you with a series of recommendations to ensure each channel is tracked and reported on correctly. We can also work with you and your team to ensure you know how to tag and track your marketing activity moving forward. This can span from ensuring your Google Analytics (including GA4) is set up and running as well as possible, to reporting your position in the market to your board of Directors.
learn more about our approachOur areas of customer experience expertise
As a leading performance marketing agency, we support global brands with their marketing challenges (not just customer experience) with expertise in Video Production, Digital PR, SEO, CRO, Paid Media and more. Plus with our experts dotted all over the UK and offices in Kent, we're available for face-to-face meetings, workshops and more.
SUCCESS STORIES - Christian Aid
Persona-driven CRO experimentation drives +161% return on investment for charity
SUCCESS STORIES - Amicable
Harnessing human behaviour & psychological patterns to deliver a 77% conversion rate increase
SUCCESS STORIES - Complete Pilates
Combining PR and CRO to drive a 50% increase in bookings
SUCCESS STORIES - Whitehead Monkton
Increasing conversions through human-first website optimisations
Our data tracking & reporting specialists
Our team of friendly and data-obsessed tracking and reporting experts are here to help empower your business to make better marketing decisions. Based at our Kent and London offices, take a look at who you could be working with to level up your tracking and reporting.
WHY CHOOSE REFLECT DIGITAL AS YOUR CX AGENCY?
We partner with brands looking to unleash their marketing potential by truly understanding what drives and motivates their target market. We’ll work with your team to ensure each step of our process is tailored to your specific business needs and the wants of your audience.
Get in touch“Asking Reflect to achieve more with our existing budget without compromising our lead numbers was a big ask. The team pitched using a behavioural science approach laced with customer experience insights to inform our ongoing paid strategy. This involved several core optimisations, including a complete overhaul of the user journey.
After just three months, we saw the number of leads to customer conversions double, contributing to the numbers we needed to secure further investment and help many more customers have a better divorce experience. Overall we're super pleased with how the project was executed and we look forward to the next stage of optimisations!"
FREQUENTLY ASKED QUESTIONS
Choosing the right data and tracking agency is critical to ensure your business is measuring the right metrics based on your wider goals, while also ensuring the appropriate tracking is setup to record these. That's why we've pulled together some of our most asked questions.
Please feel free to contact us if you have any further questions about this offering.
Ask a questionYour website’s success metrics will be determined by what goals your business has in place. For example, if you’re an eCommerce business you’ll want to measure metrics such as total revenue and cart abandonment. But, for tracking to be effective and give you insights into where to allocate your marketing budget you’ll also be interested in things such as traffic vs conversions, traffic source, popular landing pages and bounce rate.
Before you can measure performance, you need to ensure you’re measuring the right metrics and that you have the appropriate tracking in place to gather this data. You can validate the data that you do collect by comparing it with other sources. For example, if you are tracking enquiry form clicks in Google Analytics, you might want to compare this with the number of submissions that reach your CRM or inbox to ensure they align.
If you don’t have this information to hand or a GTM or Web Analytics skills in-house, it can be useful to check your setup with someone who does to give you the confidence that you’re looking at the right metrics based on your goals and that these are tracking correctly.
