A/B testing, also known as split testing, compares two versions (A and B) of something, e.g. a webpage, email, or ad, to see which performs better in terms of predefined metrics. Users are randomly shown one of the versions, and their interactions are measured. Statistical analysis determines if there's a significant difference. The version with better results is then implemented. It's a powerful method for optimising marketing strategies and user experiences.
Helping Ambitious Brands Elevate Performance with A/B Testing
Do you have ample website traffic but minimal conversions? One of our CRO methods involves A/B testing and Split URL testing to experiment with what factors might be creating barriers to conversion.
Sometimes this is too much friction in the user journey, or it might be using unfamiliar language for your users, sometimes it’s not enough friction (more for those where a bigger level of trust is required before purchasing/enquiring). Whatever the reason, our CX team is adept at working with B2B, B2C and charity brands to demonstrate success through AB testing.
See the clients we've helped
Our approach to A/B testing
Test and learn runs through our DNA. Starting with a thorough analysis of your website’s current performance, we will work closely with your team, including workshops and user testing, to understand the motivations of your audience and create an A/B testing schedule with hypotheses designed to deliver higher conversion rates and genuine insight about your customers.
Our expertise in behavioural psychology, neurolinguistics and audience profiling adds another advanced layer to your website A/B testing, helping you craft messages and create designs to better capture the attention of your website users.
Whether you are seeking to improve your Paid Media landing pages, test your checkout or find out why your website is not driving the leads or revenue you hoped for, our team will support you to take your performance to the next level.
Let's talk about your challengesOUR AREAS OF CUSTOMER EXPERIENCE EXPERTISE
As a leading performance marketing agency, we support global brands with their marketing challenges (not just customer experience) with expertise in Video Production, Digital PR, SEO, CRO, Paid Media and more. Plus with our experts dotted all over the UK and offices in Kent, we're available for face-to-face meetings, workshops and more.
SUCCESS STORIES - Whitehead Monkton
Increasing conversions through human-first website optimisations
SUCCESS STORIES - Amicable
Harnessing human behaviour & psychological patterns to deliver a 77% conversion rate increase
SUCCESS STORIES - Christian Aid
Persona-driven CRO experimentation drives +161% return on investment for charity
OUR A/B TESTING SPECIALISTS
Our A/B testing consultants are friendly, fun and passionate about helping you test and create better web experiences.
Want to see who you could be working with? Based at our Kent and London offices, meet the team that could help you and deliver lasting business impact.
WHY CHOOSE REFLECT DIGITAL AS YOUR CX AGENCY?
We partner with brands looking to elevate their marketing performance. If you want more from your website then our experts would love to speak to you about your challenges and how we can help you achieve your goals.
Get in touch“Asking Reflect to achieve more with our existing budget without compromising our lead numbers was a big ask. The team pitched using a behavioural science approach laced with customer experience insights to inform our ongoing paid strategy. This involved several core optimisations, including a complete overhaul of the user journey.
After just three months, we saw the number of leads to customer conversions double, contributing to the numbers we needed to secure further investment and help many more customers have a better divorce experience. Overall we're super pleased with how the project was executed and we look forward to the next stage of optimisations!"
FREQUENTLY ASKED QUESTIONS
We know that choosing the right agency to support your brand's customer experience needs is important to you, and requires thought and deliberation. That’s why we’ve compiled the most frequently asked questions about our customer experience and A/B Testing services.
Please don’t hesitate to contact us if you have any other questions about our offering.
Ask a questionReflect Digital’s approach starts with a comprehensive analysis of the website's current performance. They collaborate closely with the client’s team, conduct workshops, and incorporate user testing to understand audience motivations. Reflect Digital then designs A/B testing schedules with hypotheses aimed at boosting conversion rates and gaining genuine customer insights. Leveraging expertise in behavioural psychology, neurolinguistics, and audience profiling, they craft messages and designs to better engage website users. Whether improving Paid Media landing pages, testing checkout processes, or diagnosing issues with lead generation and revenue, Reflect Digital's team provides tailored support to elevate campaign performance.
