Key Dates for your 2025 Reactive & Proactive Digital PR Strategy

What to Include in your Digital PR Calendar

There are many different types of dates you can include in your Digital PR calendar. Ultimately, any date that can be tailored to your industry and will help you produce campaigns that capture the attention of your target audience, is ideal. Examples include:

• Industry events
• Awareness days
• Films, TV, music and pop culture releases
• Political events
• National holidays
• Seasonal dates

What to avoid in your Digital PR Calendar

When creating your own Digital PR calendar, it’s important to remember that not every date will be relevant to your brand. If you build campaigns around dates that don’t resonate with your target audience, you’ll be unlikely to secure high-quality coverage with authoritative backlinks and, if you do, they’ll be unlikely to drive traffic. Examples of dates to avoid include:

• Dates with no relevance to your brand
• Events that may cause controversy or conflict (e.g. could you be accused of ‘greenwashing’ if you outreach a campaign around World Environment Day?)
• Anniversaries of tragedies or negative events
• National awareness days with no human interest - data-driven campaigns with a strong hook that connects with users will be far more impactful

At the same time, With so many events, awareness days and national holidays to celebrate, this list is by no means exhaustive but let’s take a look at some of the key dates you can add to your proactive or reactive Digital PR strategy in 2025.
 

January

Happy New Year! January marks the start of an exciting new year, with many people in the UK making resolutions and setting goals for 2025. Don’t forget to keep an eye out for reactive opportunities in January, particularly around cold weather, snow and dark nights!

Some of the key dates in January include:
 

Months

🥦🍃 Veganuary 

🍷❌ Dry January

🐶🚶 National Walk your Dog Month

🎭🔪 The Traitors Series 3 (starting on 1st Jan)

🏉🌍 Rugby Six Nations (starting on 31st Jan)

Weeks

• Big Garden Birdwatch (24th-26th Jan)

Days

• New Year’s Day (1st Jan)
• National Divorce Day (2nd Jan)
• National Bird Day (5th Jan)
• Blue Monday (20th Jan)
• National Hug Day (21st Jan)
• Burns Night (25th Jan)
• Lunar New Year (29th Jan)

February

Pancakes, pets and romance… February might be our favourite month of the year. Whether you create a workplace survey for National Sickie Day or find out the nation’s favourite pancake topping, there are countless opportunities in February to create cracking campaigns that secure high-quality backlinks!

Months

🏉🌍 Rugby Six Nations (Continuing from Jan)

Weeks

• National Apprenticeship Week (10th-16th Feb)
• Spring Half Term (exact dates will differ by School but usually take place in Feb)

Days

• Grammys (2nd Feb)
• World Cancer Day (4th Feb)
• National Sickie Day (3rd Feb)
• Safer Internet Day (6th Feb)
• World Radio Day (13th Feb)
• Valentine’s Day (14th Feb)
• Random Acts of Kindness Day (17th Feb)
• National Love Your Pet Day (20th Feb)

March

March marks the start of Spring, lighter evenings and *hopefully* warmer weather. There are plenty of fantastic reactive and proactive opportunities for March, from World Book Day to Mother’s Day. With a couple of bank holidays in March, ensure you prepare your campaign in advance to avoid being short on time.

Months

🛏️💤 National Bed Month

Weeks

• National Careers Week (3rd-8th March)
• Crufts (6th March-9th March)

Days

• Oscars (2nd March)
• World Hearing Day (3rd March)
• World Wildlife Day (3rd March)
• Shrove Tuesday (4th March)
• World Book Day (6th March)
• International Women’s Day (8th March)
• World Sleep Day (14th March)
• Mother’s Day (30th March)
• International Day of Happiness (20th March)
• Spring Equinox (20th March)
• Disney’s Snow White (UK release is 21st March)
• The Great British Spring Clean (from 21st March)
• Puppy Day (23rd March)
• Daylight Savings (30th March

April

April is a gardener’s delight, with Community Garden Week and National Gardening Week taking place this month. Also, school half-term holidays across the UK run between the end of March and mid-April which could provide some fantastic reactive opportunities for your brand or client. With a couple of bank holidays in April, ensure you prepare your campaign in advance to avoid being short on time.

Months

😌🧘 Stress Awareness Month

🐾❤️ National Pet Month

Weeks

• Community Garden Week (7th-13th April)
• National Feet Week (17th-23rd April)

Days

• April Fool’s Day (1st April)
• World Health Day (7th April)
• National Pet Day (11th April)
• Easter (Good Friday is 18th April)
• Earth Day (22nd April)
• London Marathon (27th April)

May

Films, TV shows, music and pop culture can be a brilliant source for reactive and proactive PR, just look at 2024’s Wicked (spoiler alert: Head to November where you’ll find Wicked: Part 2). Keep an eye out for highly anticipated releases or star-studded events throughout the year such as the Meta Gala or Mission: Impossible - The Final Reckoning, both happening in May this year.

Months

😁✨ National Smile Month

Weeks

• Maternal Mental Health Awareness Week (5th-11th May)
• Sun Awareness Week (5th-11th May)
• Mental Health Awareness Week (12th-18th May)
• National BBQ Week (26th-1st June)

Days

• Met Gala (5th May)
• 2 year anniversary of King Charles III’s Coronation (6th May)
• National Pizza Day (16th May)
• World Bee Day (20th May)
• Mission: Impossible - The Final Reckoning Release (23rd May)
• National Wine Day (25th May)
• World Marketing Day (27th May)
• Spring Bank Holiday (26th May)

June

It’s officially Summer! June marks the start of an incredible Summer of sport, with Wimbledon taking place at the end of the month. As we head into the Summer, keep an eye out for reactive opportunities relating to heatwaves (or unseasonal rain which we hope won’t happen).

Months

❤️🏝️ Love Island

🎾🏆 Wimbledon

Weeks

• Volunteers Week (1st-7th June)
• Garden Wildlife Week 2024 (2nd-8th June)
• Child Safety Week 2024 (3rd-9th June)
• Golf US Opens (12th-15th June)
• Glastonbury (25th-29th June)

Days

• World Bicycle Day (3rd June)
• World Environment Day (5th June)
• National Fish & Chip Day (6th June)
• National Beer Day (15th June)
• Father’s Day (15th June)
• National Clean Air Day (20th June)
• National Writing Day (25th June)
• Summer Solstice (21st June)
• Social Media Day (30th June)

July

July is the perfect month for securing high-quality PR coverage if you’re a fitness or leisure brand as the Women’s Euros and Wimbledon are set to take over. With schools also breaking up for the Summer, travel and lifestyle brands will also find plenty of opportunities for reactive PR!

Months

🎾🏆 Wimbledon (continues from June)

⚽🏅 UEFA Women’s Euros

🏖️📚 Schools break up for Summer

Weeks

• National Marine Week (27th-11th August)

Days

• Jurassic World Rebirth Release (2nd July)
• Thank You Day (6th July)
• National Pina Colada Day (10th July)
• Captain America: Brave New World Release (15th July)
• National Ice Cream Day (20th July)
• International Self Care Day (24th July)
• World Nature Conservation Day (28th July)
• National Lipstick Day (29th July)
• International Friendship Day (30th July)

August

Much like July, August is one of the best months for securing coverage if you’re a travel or lifestyle brand, or work in the education sector. Our top tip? Get ahead of competitors by executing Results Day/Back to School campaigns in mid-August rather than waiting.

Months

☀️🏖️ Summer Holidays

❤️🏝️ Love Island (continues from July)

🎭🎤 Edinburgh Fringe Festival

🏉🌍 Women’s Rugby World Cup

⚽🔥 Premier League 2025/26 Season

Weeks

• Afternoon Tea Week (11th-17th Aug)

Days

• Summer Bank Holiday (25th Aug)
• A-Level results day (14th Aug)
• GCSE results day (21st Aug)
• International Cat Day (8th Aug)
• National Relaxation Day (15th Aug)
• World Photo Day (19th Aug)
• National Waffle Day (24th Aug)
• International Dog Day (26th Aug)
• National Beach Day (30th Aug)

September

Pumpkin Spiced Latte season! With September marking the official start of Autumn, there are reactive and proactive PR opportunities around every corner, particularly around lifestyle (e.g. homes and gardens). If you’re planning big Christmas PR campaigns, now is the time to get prepared as you’ll be facing tough competition come December.

Months

🎒📚 Back to School

💃🕺 Strictly Come Dancing

🎂👨‍🍳 The Great British Bake Off (GBBO)

🧠💜 World Alzheimer’s Month

Weeks

• Migraine Awareness Week (1st-7th Sept)

Days

• National Grandparents Day (7th Sept)
• Positive Thinking Day (13th Sept)
• World Heart Day (29th Sept)
• National Fitness Day (17th Sept)
• Autumn Equinox (22nd Sept)
• World Tourism Day (27th Sept)

October

Crunchy Autumn leaves, cosy evenings and cooler weather, October is a beautiful month. It’s also a key time for securing coverage with Halloween at the end of it. Leverage these dates for a spooktacular October filled with high-quality backlinks!

Months

🎗️💖 Breast Cancer Awareness Month

💃🕺 Strictly Come Dancing (continues from September)

🎂👨‍🍳 The Great British Bake Off (continues from September)

Weeks

• National Work Life Week (6th-10th Oct)
• Chocolate Week (16th-22nd Oct)
• National Adoption Week (21st-27th Oct)
• Autumn Half Term (exact date differs depending on schools)

Days

• International Coffee Day (1st Oct)
• World Smile Day (3rd Oct)
• World Architecture Day (6th Oct)
• World Animal Day (4th Oct)
• World Teacher’s Day (5th Oct)
• World Mental Health Day (10th Oct)
• World Food Day (16th Oct)
• National Pasta Day (17th Oct)
• Daylight Savings Ends (26th Oct)
• Halloween (31st Oct)

November

November is a fantastic time of year for securing coverage if you’re an eCommerce brand, as many national publications cover Black Friday and start putting out gift ideas for Christmas. You’ll also find some Christmas ads start being released in November, which may provide opportunities for reactive comments.

Months

🌴🦁 I’m a Celebrity…Get Me Out of Here

💃🕺 Strictly Come Dancing (continues from September)

🎂👨‍🍳 The Great British Bake Off (continues from September)

Weeks

• Anti-bullying week (13th-17th Nov)

Days

• Bonfire Night (5th Nov)
• National Stress Awareness Day (first Wednesday in Nov)
• Remembrance Day (11th Nov)
• World Kindness Day (13th Nov)
• Black Friday (28th Nov)
• Thanksgiving (27th Nov)
• Wicked: Part 2 Release (21st Nov)

December

It’s beginning to look a lot like Christmas! ‘Tis the season for securing high-quality coverage, with plenty of opportunities to provide expert comments, gift idea round-ups, festive campaigns and more. Remember, a lot of journalists will take time off around Christmas so don’t leave it too late to secure your Christmas coverage.

Months

🎄✨ Christmas (the festive season practically runs from November!)

🌴🦁 I’m a Celebrity…Get Me Out of Here (ends)

💃🕺 Strictly Come Dancing (ends)

Days

• Cyber Monday (1st Dec)
• Wildlife Conservation Day (4th Dec)
• Christmas Jumper Day (11th Dec)
• Avatar: Fire and Ash Release Date (19th Dec)
• Winter Solstice (21st Dec)
• Christmas Eve (24th Dec)
• Christmas Day (25th Dec)
• Boxing Day (26th Dec)
• New Year’s Eve (31st Dec)

Key Takeaways

2025 is shaping up to be a fantastic year! When executing your Digital PR strategy, keep the following in mind:

• Using key dates as hook or angle for a PR campaign will highlight to journalists how relevant and timely your campaign is.
• While national holidays, awareness days and annual events are great, keep an eye out for irregular or one-off events, such as film releases, elections and sporting events.
• Prepare your PR campaigns well in advance. If you’re creating a campaign around Halloween, don’t wait until October to plan it.

Do you want to unleash the power of outreach and link-building in 2025? Our Digital PR experts are here to support your business with leveraging backlinks to improve organic rankings and brand awareness, as part of your wider SEO strategy. Get in touch with us today to find out more about how we can help your website level up its Digital PR game!