Using consumer psychology and customer insights in digital marketing means that as marketers we can narrow down why customers and audiences make the decisions that they do instead of just identifying that they make certain decisions. Human behaviour knowledge helps us pinpoint why customers buy from you and (crucially) why they don’t. From this knowledge we can then formulate digital strategies that specifically target areas needing improvement based on where customers drop out of their journey with your company.
TRANSFORMING GLOBAL BRANDS WITH CONSUMER PSYCHOLOGY
Human behaviour psychology is integrated into all aspects of our lives, it’s the reason we have our daily habits like brushing our teeth and sleeping on a certain side of the bed, it even goes deeper and helps us decide what’s right and wrong. Human behaviour is also a huge part of business activities, and understanding online consumer behaviour in marketing helps unlock key insights to boost your sales and truly engage your customers.
Customer insights informed by consumer psychology can make all the difference in how we target specific audiences. It helps us understand why one segment of Audience X prefers to shop online, while the other segment prefers to buy in-store. It also tells us why some customer journeys are shorter compared to others. Knowing these customer insights helps us to make strategic plans on behalf of our clients to ensure they’re optimising every part of their digital presence to their customers’ preferences.
Get a behind the scenes look at how we do it
OUR APPROACH TO TAILORING STRATEGIES WITH CUSTOMER INSIGHTS
Utilising customer insights to unleash digital potential takes skill and knowledge (and lots of it!) which is why we take a data-driven approach to digital strategy implementation. We don’t take any further steps until we know that the data we’ve collected is enough to make educated decisions. This way we know our customer insights are accurate, reliable, and most of all - useful. There’s no point in having knowledge of online buyer behaviour unless it can be implemented.
Additionally, getting the right strategy for our clients is more important to us than selling a service. We want what’s best for our clients which means market research and discovery come before anything else to ensure we know that we’re harnessing the right skills from our team on behalf of ambitious clients.
Part of our ethos at Reflect is about reaching above and beyond to go for gold, both for our clients and for ourselves. This means that we harness our expertise and put our all into what we do to achieve outstanding results because we genuinely love our craft as digital experts.
Talk to us about your challengesOUR AREAS OF CONSUMER PSYCHOLOGY EXPERTISE
As a leading performance marketing agency, we support global brands with their marketing challenges (not just human behaviour) with expertise in Video Production, Digital PR, Paid Media, CRO, Customer Experience, SEO and more. Plus with our experts dotted all over the UK and offices in Kent, we're available for face-to-face meetings, workshops and more.
MEET OUR HUMAN BEHAVIOUR EXPERTS
Our experts love what they do and are always keen to get a deeper understanding of new audiences. Want to find out more about who could be delving into your audience’s motivations and behaviours? Meet our human behaviour specialists.
WHY CHOOSE REFLECT DIGITAL AS YOUR CUSTOMER BEHAVIOUR AGENCY?
As a digital agency, we have over 10 years of experience working with eCommerce brands on an international scale and in various industries. This means we have knowledge of how to tackle pain points and challenges in a wide range of areas from a variety of angles, whether it be organically, through paid methods, gamification, or something else. Additionally, our human behaviour approach to digital marketing is unique to Reflect because consumer psychology underpins everything we do no matter how mundane a task might seem.
Let us help you find and target your audienceFREQUENTLY ASKED QUESTIONS
Choosing the right human behaviour and insights agency to support your brand's marketing needs requires careful thought. That's why we've pulled together the most frequently asked questions about our human insights services.
Please feel free to contact us if you have any further questions about this offering.
Ask a questionHuman behaviour marketing agencies like Reflect always make informed decisions, no actions are made based on the premise that a certain strategy has worked before because every client and customer base is different and they’re treated as such. Agencies like ours consider the feelings, thoughts, and motivations of customers rather than solely looking at metrics and conversions.
Strategies constructed with human behaviour psychology and customer insights are formulated with users at the forefront of marketers minds. This means that decisions are made for the benefit of your customers and audiences which creates better experiences and interactions for them with your brand.
