CHALLENGE
As a leading provider of innovative data visualisation tools for Qlik Sense users, Vizlib faced a significant challenge: finding new and creative ways to reach a highly niche target audience across multiple countries.
The initial objective was to reduce the cost of conversion for sign-ups with a secondary goal of scaling spend while maintaining performance. Not to mention they wanted to shift their end-user conversion cost (transitioning freemium to paid customers) by 50%.
SOLUTION
Our paid team completely rebuilt Vizlib’s Google Ads account, aligning targeting with identified personas, adapting ad copy, creating a new campaign structure, and refining bidding strategies. The second month saw us capitalise on increased freemium sign-ups by crafting tailored content based on specific audience definitions, including first-party data and custom audiences.
In the third month, we enhanced the user journey by adding pre-qualification layers to ensure users had Qlik Sense before signing up. Additionally, we realigned targeting to focus on the most successful countries, such as the US, Mexico, and the UK. These efforts led to significant improvements in Vizlib's lead-to-customer conversion process.
Skills leveraged:
- Google Ads
- PPC
- Local PPC
- Human Behaviour
- Copywriting
RESULTS
Within just three months we drove a 229% increase in lead volume through our strategic test-and-learn approach. This resulted in a 90% improvement in total lead-to-customer conversion costs, significantly enhancing overall lead quality.
We also dropped YoY CPA by 52.9% while increasing conversion rates by 73.3%, increasing leads. This sustained performance contributed to Vizlib's swift acquisition by Insight Software, integrating it into its impressive software portfolio.
Let's deliver next level results for you
90%
Improvement in Lead-to-Customer Conversion Cost
229%
Increase in Lead Volume
73%
Rise in Conversion Rate
52%
Drop in CPA
