CHALLENGE.
Roehampton University provides a friendly, lively academic community for students from all walks of life to receive high-quality teaching and research. Despite its reputation for cutting-edge facilities and research-active academic staff in London, its organic visibility wasn’t living up to the same expectations.
Their site’s organic performance was on a downward trajectory. They came to us looking for support to increase their market visibility and fuel organic growth. Plus with a migration on the horizon the Roehampton team were in need of a solid SEO team to oversee their migration strategy and protect organic equity.
SOLUTION.
Our SEO team uncovered several issues hindering growth including poor technical setup and user experience. We provided a series of recommendations to address these issues ahead of the migration.
From keyword optimisations to 404s and a focus on Core Web Vitals we were focused on improving customer experience and driving improved visibility as part of the migration. Our robust pre and post-launch approach aimed to minimise visibility loss.
SKILLS LEVERAGED:
- Technical SEO & Audit
- SEO Audit
- Market Research
- Competitor Benchmarking & Analysis
- Search demand & interest analysis
- Search landscape review
- Page speed optimisation
- Website migration
RESULTS.
We delivered a successful migration for Roehampton University that protected their organic visibility and delivered significant improvements to their site’s performance in just 1-month following the migration of their new website.
Let's deliver next level results for you
49%
Increase in organic users
4.7%
Increase in organic sessions
22%
Improved CTR
50
Increased No. of ranking keywords in the top 20
