CHALLENGE
Vivactive is an eCommerce incontinence brand that prides itself on offering 'confidence without the cost' to consumers seeking affordable, quality products during a cost of living crisis. Despite its compelling value proposition, Vivactive faces significant challenges in a competitive market dominated by brands with substantial advertising budgets.
As a smaller, online-only business, Vivactive's share of voice is limited compared to competitors investing heavily in TV adverts. To effectively convey their money-saving message to a broader audience, Vivactive needed a smart, cost-efficient marketing strategy.
SOLUTION
Using our expertise in behavioural strategy and digital marketing, we focused on Vivactive's B2C audience, primarily aged 45 and above, to highlight their unique selling proposition: affordability. We crafted compelling messaging and visual comparisons to emphasise cost savings, ensuring a seamless purchasing experience with fast delivery and discreet packaging.
Reactively, we adapted our strategy when a competitor appeared on Dragons’ Den, showcasing Vivactive’s superior value with targeted adverts. This agile approach maintained our KPIs and reinforced Vivactive’s commitment to providing confidence without the cost.
Skills leveraged:
- PPC
- Human Behaviour
- Paid Search
- Paid Social
- Copywriting
RESULTS
Despite fierce competition from major advertisers, we delivered outstanding results for Vivactive. Our innovative video strategies and bold messaging on pricing attracted customers away from higher-cost competitors.
Let's deliver next level results for you
611%
increase in ROI
5%
Meta Ads Revenue Contribution
23%
average growth rate
220%
increase in clicks
