FUELLING PROFITABLE BUSINESS GROWTH WITH STRATEGIC GOALS
This is a common requirement for our clients and one we love to tackle and deliver impactful results for. Our expertise here at Reflect Digital starts with understanding your audience to ensure we produce a strategy that fits your full requirements.
We will work closely with your business, diving deeper into this requirement to understand timescales, budget, internal procedures, lead to sale conversion rate, sales margin and more.
This all helps to understand the wider picture to ensure the strategy we suggest is fit for purpose and can deliver against your wider goals. Our process is unique to your requirements, below we walk you through some of our starting points…
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FULL STRATEGY REVIEW
Before we dive in with recommendations, it’s really important we understand how the website and strategy to date have been performing. We would conduct a full discovery phase looking at previous campaigns and results to garner a clear understanding of performance to date. We’ll take time to understand your audience and ensure our considerations are aligned to their likely behaviours. Without this understanding, we can’t apply our superpower: understanding humans!
After this, we’ll be in a position to advise on your strategy. Depending on activity to date, this could be a quick process, of a more detailed analysis. We may also suggest further tracking to ensure we understand your conversion paths etc. Or we may need to conduct a full CRO audit to give us a more detailed understanding of your conversion rate opportunities.
UNDERSTANDING YOUR RESULTS TO DATE
Once we have a full picture of your business, what you do, why you do it and your goals, we can audit your current marketing position. We will want to look at statistics from analytics and any other tracking you have, we will audit the website visually and from a functionality point of view. We will ask to know about other marketing you are doing, campaigns, events, paid search, email, the list goes on…
By understanding what has happened before we can get a picture of the impact this activity has had and how the current website is converting. Without this insight, we are working blindly.
Let's move the game on and focus on ROI"Our CRO work with Reflect Digital has pushed boundaries in the digital and fundraising teams over the last six months. The work has enabled us to test different creative fundraising ideas (iteratively and with speed) and drive digital income for Christian Aid through testing and optimising content and UX ideas across our fundraising appeals. The insight gathered has given us new ideas for structuring campaigns and website journeys to maximise donations."
