CHALLENGE
As a newly disruptive face within the landscape of law - Lawbite provides business legal advice across a range of verticals, and at a very attractive price. Although the offering is more cost effective than competitor services, the ways in which customers were connecting with LawBite was not heavily considered.
SOLUTION
We put our paid experts on the case, and, after an analysis of landing pages, audiences and conversion rate by date/time, (among other variables) we developed a strict strategy for serving ads to specific users at predetermined intervals throughout the week.
Our research revealed that legal advice-based decisions for B2B are often time-constrained. So, we tailored our ad messaging and landing pages to push key conversion actions and put a heavy focus on phone calls; allowing for more real-time conversions in-line with our findings.
As part of our human-insights approach, we also decided to implement ad-scheduling to ensure customers would connect with a real person during the client’s working hours. This was a key driver for Conversion Rate (CVR), as employee downtime led to almost no conversion with high spend.
SKILLS LEVERAGED:
- Paid search
- Conversion rate optimisation
- Automated bidding
- Ad-scheduling
- Google Ads
- Microsoft Ads
RESULTS
Within 4 months our new strategy had delivered an impressive increase in leads; doubling pre-existing numbers with only a small increase in spend. But, this was only the beginning.
As we used newer data points to make more informed decisions, we continuously saw an increase in monthly leads. Resulting in consistent best-ever months for the business.
Let us deliver next level results for you
248%
increase in monthly lead volume
Double
the number of leads in four months
2%
increase in CVR of users moving frm free to paid plans
Best-ever-months
consistently since launch
