CHALLENGE
As one of the world’s leading pilot training providers, L3Harris Airline Academy offers world-class pilot training courses designed to take cadets with little or no experience to a qualified Co-Pilot. To help cadets land their dream job as a pilot, they reached out to us to help their SEO really take off…
Previous investment into Search Engine Optimisation (SEO), delivered mixed results and didn’t hit the brief of valuable content, digestible copy that captured visibility for the right terms and converted.
L3Harris Airline Academy wanted to increase their online presence and their market share via a strategic SEO roadmap that would ultimately lead to an increase in visibility, traffic and qualified leads.
SOLUTION
We were determined to use our expertise in international SEO to get them back in the air. To achieve this, we planned an effective content optimisation strategy, combined with technical SEO and Digital PR to ensure the right content landed in front of the right user based on their location and stage in the user journey.
SERVICES USED
RESULTS
In the last six months, we’ve seen sessions increase by 9%, with a 38% increase in the number of people registering or beginning the application process for pilot training compared to the previous year.
Organic conversion rate has also risen by 28% as a result of our SEO strategy driving more qualified leads to the website.
Let us deliver next level results for you
9%
Increase in sessions in six months
38%
Increase in users starting/completing an application
28%
Rise in organic conversion rate
High-Quality Leads
As a result of our SEO strategy
“Our challenge was to increase website traffic for our airline academy business through digital channels to maximise lead generation. Reflect conducted a detailed analysis of our digital presence/activities and made recommendations on technical SEO, keyword optimisation and content strategy that transformed our organic search visibility and rankings, ultimately driving more qualified traffic to our academy website.
The team are proactive, super responsive and always ensures deadlines are hit. Analysis and reporting are well presented and digestible, which helps inform future decision-making. Since appointing Reflect, we’ve seen our organic lead generation increase by approximately 65% YOY across the US, UK & Europe.”
